Tuesday 16th November, E0.05 from 1.00-2.00 pm.
Lunch, and an opportunity to chat with the speaker, will be in room E402 from 12:30. All are invited!
Dr Steve Boult, University of Manchester
Spinning Out and Spinning Out of Control – Taking Environmental Research to Market
Environmental impacts previously regarded as externalities are being brought into the market and, therefore, the market for environment-related goods and services is growing. This talk focuses on whether this expanding market coincides with environmental research and, if so, how and where. Concerns particular to developing and marketing a product to the environmental sector are discussed, as are issues related to developing a University spinout (rather than any other business model).
The above is illustrated by reference to Salamander Ltd, a spinout from the University of Manchester that has developed a range of products – Hydraclam, Chloroclam and Gasclam – for monitoring extensive assets, including the natural environment. Many examples are given of how not to design products and target markets. I will also give advice on protecting intellectual property and acquiring funding.
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